All posts by El Dorado Mazda

Mazda Toyota Teams Up with Forever Wild Land Trust to Protect Pygmy Sunfish

The joint Mazda Toyota plant in Huntsville, Alabama, first announced in the first quarter of 2018, began construction in the summer of 2019. But it was quickly discovered that the plant was close to the habitat of endangered pygmy sunfish, and production halted for a time.

The land that houses the habitat was then bought by the Forever Wild Land Trust, part of the Alabama Department of Conservation and Natural Resources, for $10 million. The rare pygmy sunfish is a one-inch-long freshwater fish that make their home in warm climates.

For months the trust worked with Mazda Toyota and the Center for Biological Diversity to figure out a way to proceed with building the plant and vehicle production without disturbing the habitat. In the winter of 2019, Mazda Toyota promised $6 million to go toward the protection of the sunfish.

Mazda Toyota has also agreed that the plant will not use any pesticides or rodenticides, operate heavy equipment within the wetlands and other water bodies, and that there will be “no extraction, withdrawal, diversion, and impoundment of ground and surface water.”

The trust was happy with this donation, saying it shows that “economic development and conservation can go hand in hand,” and that this move will allow Alabama to protect its natural resources while still encouraging job growth in the area.

Eco-friendly innovations are a hallmark of Mazda — visit El Dorado Mazda to learn more.

U.S. News & World Report Names Mazda 2020 Best Car Brand

2020 Mazda CX-30 in McKinney, TX

Mazda was recently named the 2020 Best Car Brand by U.S. News & World Report, which is the fifth year in a row the Mazda brand has won this award. In particular, the Mazda3, Mazda6, and Mazda MX-5 were noted for their exceptional design, performance, and affordability. Whether you’re looking for a rugged SUV or a sporty coupe, Mazda has everything you need.

The scores for the Best Car Brand awards are calculated by combining ratings on safety, reliability, and input from the automotive press. That means that Mazda vehicles not only scored high on crash tests and dependability surveys, but also that automotive experts were much more likely to suggest Mazda models.

“Mazda cars can make your heart race with their sporty performance while wrapping you in gorgeous, upscale interiors,” said Jamie Paige Deaton, U.S. News Best Cars executive editor. “From the iconic MX-5 to the roomy Mazda6, there’s a Mazda car to suit any buyer.”

Mazda is also well-known for its styling and innovation. Vehicles come with the signature KODO: Soul of Motion design, with particularly sleek contours, and the brand also seeks to introduce new models as much as possible. For instance, the all-new Mazda CX-30 recently premiered at the LA Auto Show.

Learn more about the award-winning brand and check out the current lineup at El Dorado Mazda.

Ways to Go Green in 2020

2019 Mazda CX-5 in McKinney, TX

The New Year is fast approaching, and you’re likely trying to put together some resolutions so you can start the new decade off on the right foot. Your friends at El Dorado Mazda suggest the following tips to help you go green in 2020.

Routine vehicle maintenance: Believe it or not, one of the easiest ways to go green — and save some green — is by regularly maintaining your vehicle. Things like tire inflation, air filter cleanliness, and tune-ups can impact your fuel efficiency by up to 40 percent. By ensuring your vehicle is as fuel efficient as possible, you consume and pollute less.

Shop locally: Local businesses like El Dorado Mazda impact the local economy directly and do not contribute as much as huge conglomerates to the global warming crisis. By supporting your local community, you also have the pleasure of enjoying goods and services that are authentic and friendly.

No more pedal to the metal: Consider driving slower on the highway. You use 15 percent more gasoline when you drive 75 mpg versus 65 mpg, but you only shave off a few extra minutes from your trip.

Your El Dorado Mazda family wishes you a happy New Year.

Introducing the Mazda Co-Pilot Concept

Mazda in McKinney, TX

For decades, Mazda has engineered safe, fun-to-drive vehicles that feature the day’s leading technologies. As the automotive industry moves towards autonomous vehicles, Mazda takes aim at the emerging technology with its brand-new Mazda Co-Pilot Concept.

Safety First

The Co-Pilot Concept from Mazda will utilize autonomous driving technologies to monitor the behavior of both the driver and the vehicle. If the driver becomes incapacitated, Co-Pilot will take control, steer to a safe location and alert emergency services. Though this technology is currently in development for the upcoming 2020 Mazda Co-Pilot Concept2, you shouldn’t expect to see the Co-Pilot in Mazda vehicles for sale here at El Dorado Mazda for a few years. Mazda aims for Co-Pilot technology to be standard on all Mazda vehicles by 2025.

Autonomy, Not Automation

Mazda designs cars and SUVs for customers who love to hear the engine roar to life and feel the pavement beneath the tires, not those looking for a hands-off, chauffeured ride. As such, the Co-Pilot concept will not fully automate driving. Instead, you will be able to enjoy the thrill of the open road and the peace of mind afforded by autonomous technologies intended to avoid emergencies. The automaker’s “human-centered” autonomous solution looks to keep the joy behind the driver’s seat while keeping the roads safer for everyone.

While Co-Pilot isn’t available yet, the team of sales consultants at El Dorado Mazda is happy to walk you through the automaker’s current impressive suite of available safety features.

Mazda Makes Rear Seat Reminder Commitment

2019 Mazda CX-5 interior - McKinney, TX

In September 2019, Mazda joined a growing number of automotive giants committed to making rear seat reminders a standard feature in the industry. Mazda, as well as the other automakers in this voluntary agreement, agreed to ensure a rear seat reminder system is included on all vehicles across the lineup by 2025.

Rear seat reminders provide feedback intended to alert those traveling with children to check the back seats before exiting the car. With rear seat reminders, audible and visible notifications trigger when the vehicle detects a child is still in the vehicle after the engine is turned off.

The goal of the program is to protect children from the many dangers of being left alone in a vehicle. Per Mazda’s President, Jeff Guyton, “Sadly, each year, we see children die from heatstroke suffered when left unattended in the back seat of passenger vehicles — most of these deaths are caused by children being unintentionally left in the vehicles.” Providing rear seat reminder technology across the Mazda lineup will help avoid unnecessary safety hazards for children.

The step to join this pact to standardize rear seat reminders is yet another demonstration of the commitment by Mazda to keep its passengers safe. Contact your trusted sales associates at El Dorado Mazda if you are interested in discussing the robust existing suite of passive and active safety technologies offered in the Mazda lineup.

Mazda and Toyota Collaborate on New Six-Cylinder Engine

2019 Mazda CX-5 in McKinney, TX

Earlier this year, Mazda released the SKYACTIV®-X gasoline engine on the new Mazda3. Now, the automaker is collaborating with Toyota on a new inline six-cylinder SKYACTIV®-X engine.

Per The News Wheel, both manufacturers will use the engine on future production models. Mazda will likely incorporate it on the Mazda6, which is set for release sometime in 2022. Toyota will likely incorporate it on an unnamed, future four-door sedan model, though we’ll have to wait for more details on exactly which model that will be.

The newest partnership between Mazda and Toyota comes as no surprise considering the two companies’ past collaborations over the past few years. Per Forbes, the two OEMs joined forces in 2015 over long-term projects that will promote safety and fuel efficiency technologies. Two years later, in 2017, the duo enlisted the help of Japanese supplier Denso to develop electric-vehicle technologies.

We’ll have to wait a couple of more years to witness the upcoming inline six-cylinder SKYACTIV®-X engine that Mazda and Toyota are working on. In the meantime, we can expect both companies to continue to collaborate with Denso, as well as Lexus, on progressive projects that will advance green-energy and driverless-car technologies.

Give a head-nod to the blossoming partnership between Mazda and Toyota when you stop by El Dorado Mazda to experience the Mazda3’s SKYACTIV®-X engine for yourself. Or stop by to take another new Mazda model for a whirl.

Best Mazda Models for Traveling with Your Dog

dog riding in a car

Here in the U.S., we love our pets. In fact, many of us consider our animals to be part of the family. If you have one or more furry friends, you likely travel with them in the car. Vehicles with a roomy cabin, low ride height and easy-to-clean interior are ideal. If you are shopping for a new car to accommodate traveling with your dog, make sure you consider one of these well-equipped Mazda models.

Mazda CX-3

The Mazda CX-3 is a subcompact crossover perfect for small families. The backseat is spacious enough for your best friend, or you can fold down the rear seats to reveal up to 44.5 cubic feet of space. Choose between the standard cloth upholstery and available leatherette, which makes it easy to wipe away the fur.

Mazda CX-5

Moving up a step is the Mazda CX-5. While it may be a small crossover, its roomy interior has enough room for the whole family, including one or two dogs. Behind the second row, there is 30.9 cubic feet of space, plenty for Rover to lay down and relax.

Mazda CX-9

At the top of the Mazda crossover lineup is the Mazda CX-9. It comes standard with seating for seven passengers, meaning there is plenty of room to bring along your dog. The standard tri-zone climate control will keep everyone riding in comfort, no matter the weather outside.

Get a closer look at these dog-friendly Mazda models at El Dorado Mazda.

Mazda Diesel Engine Coming to Mazda CX-5

2019 Mazda CX-5 in McKinney, TX

Almost a decade ago, Mazda first introduced a diesel engine in its lineup. At the time, this engine was limited to overseas markets. Now, the Mazda diesel engine will finally be reaching our shores in the well-equipped Mazda CX-5 crossover. The diesel-equipped model is coming to showroom floors now.

The 2.2-liter SKYACTIV®-D four-cylinder diesel engine will have an output of 168 horsepower and 290 lb-ft of torque. This engine will only be available initially on the top Signature trim and will come standard with all-wheel drive.

Mazda has a goal of ultimately selling 10 percent of Mazda CX-5 models equipped with the diesel option. This would equate to about 15,000 a year. Mazda said it had about 20,000 potential customers express interest in the diesel option, and people started placing orders for them earlier this spring.

In addition to the optional diesel engine, the Mazda CX-5 Signature model is equipped with premium features that give it a sophisticated feel and keep you riding in comfort. These include things like ambient interior lighting, driver-seat memory functions, wood trim accents, premium leather upholstery, heated rear seats, heated and ventilated front seats, a heated steering wheel and front and rear parking sensors.

Learn more about the Mazda CX-5 at El Dorado Mazda.

Where to Take Your Mazda on Summer Drives Near Plano and Allen, Texas

2019 Mazda MX-5 Miata in McKinney, TX

Summer in Texas means heat, heat and more heat. One fun way to help cool yourself down is with a relaxing summer drive in your Mazda MX-5 Miata. Take the top down and feel the wind in your hair as you try some of these summer drives near Plano and Allen.

Mitas Hill Vineyard

Head north from Plano or Allen and stop at this beautiful vineyard in McKinney. Take some backroads so you can better enjoy the drive, and plan to arrive near dinner so you can eat at the Wine Bar. Be sure to have a designated driver, and take home a bottle of wine to enjoy later.

Ray Roberts Lake State Park

Take the hour drive up to Ray Roberts Lake State Park for a relaxing day on the water. Pack a picnic lunch to enjoy before you take a drive along the twisty park roads. End the day with a sunset stroll along the beach. If you want to stay longer, there are campsites and a lodge available.

Cedar Ridge Nature Preserve

For this trip, you are going to want to head south past Dallas to the beautiful Cedar Ridge Preserve. It includes 600 acres rich in wildlife. Explore the nine miles of walking trails and spend some time bird watching.

Before you set out on your summer drives, schedule a maintenance check with our service department at El Dorado Mazda.

Mazda Upscale Makeover Will Appeal to New Buyers

2019Mazda3Hatchback in McKinney, TXThis is a year of change for Mazda. Already known for creating performance-oriented vehicles that find the balance between premium offerings and athletic good looks, this carmaker tends to appeal to younger audiences. Now, it’s looking to broaden its appeal, focusing on consumers who want a taste of luxury in their everyday driver.

According to the new Mazda Chief Marketing Officer Dino Bernacchi, Mazda will now have a clear, unified message that will put the brand directly in the sweet spot between mass-market cars and their luxury counterparts. This Mazda upscale makeover will help cultivate vehicles that offer premium-level interiors and smart technologies without sacrificing affordable prices.

One of the results of this move toward the upscale automotive world is the addition of the “Signature” trim on many Mazda models. This includes the CX-5, CX-9, and Mazda6 sedan. With this Signature trim, you will receive Nappa leather seats, premium wood trim, and all-wheel drive. You will also get an Active Driving Display with Traffic Sign Recognition, Pedestrian Detection, and climate-controlled seating.

With the addition of this new trim – and its focus on being more luxurious – Mazda is hoping to enter into competition with established European and other Japanese luxury brands. El Dorado Mazda is glad to see the appeal of Mazda reaching new buyers.