Monthly Archives: February 2019

Is Mazda a New Luxury Brand?

2019 Mazda3 in McKinney, TX

With its attention to detail, sculpted styling, and innovative technology, Mazda’s lineup demonstrates the makings of a new luxury brand. Most drivers tend to compare Mazda vehicles to other Japanese marques, like Nissan, Toyota, and Honda; however, once they test drive Mazda models and their rivals, it’s clear that Mazda outpaces both its direct competitors and most premium brands.

With each new vehicle, Mazda’s designers and engineers up the ante. Although the Mazda CX-5 competes with the Toyota RAV4 and Honda CR-V, the Mazda team designed a vehicle that could take on luxury crossovers, too. While priced comparably to Honda, Toyota, and Nissan,  the CX-5 includes features often found in luxury models. With its exciting driving dynamics, handcrafted details, and SKYACTIV® TECHNOLOGY, the Mazda CX-5 can challenge the Audi Q3 and Lexus NX.

Mazda also has one signature model that’s unmatched by both luxury and mass-market competitors: the MX-5 Miata roadster. Now in its fourth generation, the Mazda MX-5 Miata raises the bar for class, design, and driving experience. Most competitors don’t offer a roadster, and those that do can’t match Mazda’s pricing or style.

Experience Mazda’s commitment to quality at El Dorado Mazda.