Monthly Archives: June 2018

New Mazda Kai Concept Showcases Single Motion Design

Auto fans recognize Mazda for its signature look, which utilizes the brands well-known Kodo design language. There’s no doubt that it’s easy to recognize a Mazda when you’re driving down the street. Now, though, the brand is looking to branch out beyond its usual look—and it does just that with the Kai Concept.

During the New York Auto Show earlier this year, the Mazda Kai Concept introduced a brand-new design language called the Single Motion design—also referred to as “The Speed of Light.” It supplies smooth surfaces, highlighting the way that light and shadow reflects off the vehicle, while also hinting at the model’s athletic performance.

This departure from the previous Double Motion styling, which utilizes strong, accented edges rather than smooth lines, is worth a note—especially since it showcases Mazda’s ability to innovate. It also brings a futuristic feeling to the brand’s lineup, making it easy to get excited to see what the Japanese carmaker has in store down the road.

The Kai Concept itself hasn’t received a production or release date just yet, and we’re not sure if it ever will, but it certainly means that Mazda is taking progressive steps in the design realm. Stop by El Dorado Mazda for more information about this exciting style direction, and to test drive a new Mazda model.

Mazda Named Best Car Brand of 2018

2017 Mazda3 in McKinney, TX

When you’re shopping for a new car, it’s likely you want the best of the best. Well, that now means you should be checking out the Mazda models we have on our lot because Mazda recently achieved the Best Car Brand of 2018 by U.S. News & World Report for the third year in a row.

Mazda managed to come out on top again despite having a small-sized lineup of vehicles. According to Jamie Page Deaton, managing editor of U.S. News Best Cars, this was due to its “top-notch performance that puts an emphasis on direct, sporty handling, as well as quality interiors that are more upscale than their price tags might suggest.”

The Mazda3 outshone the competition, thanks to its impressive efficiency numbers, premium-level cabin, innovative infotainment system, and available hatchback body style. Deaton noted, “The Mazda3 is one of the sportiest compact cars on the market, but it also offers the civility and comfort required to make it an excellent daily commuting partner.”

U.S. News determined the winner of this prestigious award by averaging the overall score of every brand’s model that fit the award class. These scores are based on the publication’s own rankings, which e reliability data, safety scores, and the consensus of the automotive press to determine a vehicle’s score.

Celebrate this latest award for the brand by stopping by El Dorado Mazda to test drive your favorite model.