Mazda’s most loyal customers will get the first shot to purchase the exclusive 2017 Mazda MX-5 Miata RF Launch Edition. Production will be limited to 1,000 units and will come with unique feautres such as Machine Gray Metallic paint, Auburn Nappa leather interior trim, and a hand-painted black roof panel.
Eligible Mazda customers will get an email notifying them of the opportunity to pre-order this limited edition model. They will then have a specific time window to place their orders before it opens to the general public. Every RF Launch Edition will be made to order with only one available option—SKYACTIV-MT six-speed manual or a six-speed automatic transmission.
Every RF Launch Edition custom car will also come with a complimentary, custom-designed 42mm Tourneau watch.
Robert Davis, senior VP, U.S. Operations, MNAO, said, “Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”
If you miss out on the opportunity to purchase one of these unique models, the 2017 Mazda MX-5 RF will be coming to dealerships across the country early in 2017.