This is a year of change for Mazda. Already known for creating performance-oriented vehicles that find the balance between premium offerings and athletic good looks, this carmaker tends to appeal to younger audiences. Now, it’s looking to broaden its appeal, focusing on consumers who want a taste of luxury in their everyday driver.
According to the new Mazda Chief Marketing Officer Dino Bernacchi, Mazda will now have a clear, unified message that will put the brand directly in the sweet spot between mass-market cars and their luxury counterparts. This Mazda upscale makeover will help cultivate vehicles that offer premium-level interiors and smart technologies without sacrificing affordable prices.
One of the results of this move toward the upscale automotive world is the addition of the “Signature” trim on many Mazda models. This includes the CX-5, CX-9, and Mazda6 sedan. With this Signature trim, you will receive Nappa leather seats, premium wood trim, and all-wheel drive. You will also get an Active Driving Display with Traffic Sign Recognition, Pedestrian Detection, and climate-controlled seating.
With the addition of this new trim – and its focus on being more luxurious – Mazda is hoping to enter into competition with established European and other Japanese luxury brands. El Dorado Mazda is glad to see the appeal of Mazda reaching new buyers.
Tablet-like touchscreens have become the norm in most new cars, trucks, and SUVs. They serve several purposes: infotainment system, navigation, rear camera visual, and more. But in a shocking move, Mazda plans to remove touchscreens from its lineup, starting with the 2019 Mazda3.
Contrary to what you might think, the move is not about saving money. In fact, Mazda plans to go back to tactile buttons and dials, which is actually more expensive than touchscreen technology.
So why is Mazda considering this change? It’s all about safety. Mazda did some research to understand how drivers interact with their touchscreens and how much it leads to distraction. Alarmingly, Mazda found that these screens take a lot of our attention because every surface of the screen feels the same, meaning we actually have to look to ensure we are pressing the right buttons. Mazda’s study also notes that drivers can accidentally turn the steering wheel while reaching for the touchscreen.
AAA and the University of Iowa’s Dr. Dan McGehee have also done research into the matter and concluded that using the touchscreen instead of buttons for tasks like adjusting volume and temperature requires more of our attention. Touchscreens also increase strain on our eyes, which can be damaging during long trips.
El Dorado Mazda is glad that Mazda cares about your safety and is dedicated to keeping your eyes on the road.
With its attention to detail, sculpted styling, and innovative technology, Mazda’s lineup demonstrates the makings of a new luxury brand. Most drivers tend to compare Mazda vehicles to other Japanese marques, like Nissan, Toyota, and Honda; however, once they test drive Mazda models and their rivals, it’s clear that Mazda outpaces both its direct competitors and most premium brands.
With each new vehicle, Mazda’s designers and engineers up the ante. Although the Mazda CX-5 competes with the Toyota RAV4 and Honda CR-V, the Mazda team designed a vehicle that could take on luxury crossovers, too. While priced comparably to Honda, Toyota, and Nissan, the CX-5 includes features often found in luxury models. With its exciting driving dynamics, handcrafted details, and SKYACTIV® TECHNOLOGY, the Mazda CX-5 can challenge the Audi Q3 and Lexus NX.
Mazda also has one signature model that’s unmatched by both luxury and mass-market competitors: the MX-5 Miata roadster. Now in its fourth generation, the Mazda MX-5 Miata raises the bar for class, design, and driving experience. Most competitors don’t offer a roadster, and those that do can’t match Mazda’s pricing or style.
Experience Mazda’s commitment to quality at El Dorado Mazda.
Mazda is once again bringing innovation to the auto industry with its advanced engineering. This past December at the Los Angeles Auto Show, the automaker announced a new SKYACTIV®-X engine, debuting in the 2019 Mazda3. With the 2019 Mazda3, the automaker elevates its compact car with a premium interior and stellar new engine.
Mazda’s new SKYACTIV®-X engine an all-new type of engine. Although many Mazda fans are waiting on a rotary engine, this motor isn’t a rotary; instead, the SKYACTIV®-X employs Homogenous Charge Combustion Ignition technology. Its design is based on a diesel engine, in which compressed fuel ignites concurrently instead of spreading from a local spark. While this is difficult to achieve with a gas engine, Mazda developed a system that uses a small spark and generates extra pressure to produce power without sacrificing efficiency.
Mazda supercharged the engine for greater efficiency and integrated it with a mild-hybrid system, giving a bump to the acceleration and making the vehicle more responsive than before. As a result of this fine-tuning, the new SKYACTIV®-X engine is approximately 20 percent more efficient when compared to its conventional gas engines.
Feel the power and performance for yourself when you check out the 2019 Mazda3 at El Dorado Mazda.
Last month on Nov. 16, Mazda and Toyota turned the first shovel of dirt on the future Mazda Toyota plant in Huntsville, Alabama. The plant will be jointly owned and operated by the two automotive giants and is expected to be operational by 2021.
The new plant represents a $1.6 billion joint investment and, at peak capacity, will be able to create 300,000 vehicles a year. Mazda Toyota Manufacturing, U.S.A., Inc., as the plant will be named, will create 40,000 jobs in the Huntsville area.
Toyota will use the plant to manufacture the new 2020 Corolla, which was unveiled last month in California. Mazda will use the plant to manufacture a crossover model that it has yet to unveil.
“We are proud to be here with Toyota, with whom we share the bond of pride in manufacturing,” remarked Kiyotaka Shobuda, Mazda’s senior managing executive officer. “We are proud to be breaking ground on a new ‘home’ here in Huntsville – a city that believes in the possibilities of technology and manufacturing, and has striven to realize mankind’s greatest dream.”
The joint plant will allow the two automakers to be more agile and should be a competitive advantage for both Mazda and Toyota. Here at El Dorado Mazda, we’re excited to see what’s to come for the Mazda brand!
While much of the automotive industry is spending its time dreaming of futuristic self-driving vehicles, Mazda has a different priority in mind. The brand—whose slogan is “Driving Matters”— believes in a world where buyers still enjoy the experience of driving. As evidence, a recent Mazda driving study that polled European drivers discovered that 66% of drivers across Europe would like to drive their own vehicle, even if self-driving cars are readily available.
Those polled in the UK specifically were even more supportive of a future filled with human drivers. A total of 70% of those polled in the UK voted against a future ruled by self-driving cars.
That’s not to say that the Mazda vehicles at El Dorado Mazda and other dealerships won’t have any autonomous technology. The brand prioritizes technology as much as it does smooth engineering and sleek design. But instead of striving for completely autonomous vehicles, the company aims to provide autonomous features that can work with the driver as tools for extra awareness of potential collisions.
Mazda firmly believes in the pleasure of driving—especially when it comes to its lineup, which you can find at El Dorado Mazda. Currently, the company has no foreseeable plans to take the driving experience away from its loyal customers, and we’re glad for that.
This past October at the Tokyo Motor Show, Mazda unveiled two new concept cars: the Kai Concept and the new Vision Coupe. They both flaunt bodies with futuristic, sporty contours and styling.
The Vision Coupe is a low-sitting, modern sports car that is both elegant and ferocious. It has a beak-inspired front end that is complemented by its wing-like contours on the sides. The side mirrors are replaced by cameras, and the rear end has inset taillights and tailpipes.
Its interior is similarly smooth and luxurious, with rounded finishes in high-quality materials such as leather on the seats and wheel and attractive wood trim. The Vision Coupe’s interior foregrounds the wheel and gear stick, with the console spanning thinly across the dash.
The Kai Concept is similar to the Vision Coupe, with smooth lines contrasting interesting angles, recessed headlights, taillights, tailpipes, and cameras instead of side mirrors. The Kai Concept features Mazda’s innovative and state-of-the-art SKYACTIV-X engine, along with two elegant front-to-back sunroofs, which offer sweeping light from the windshield to the rear of the car.
We at El Dorado Mazda are excited for the future of Mazda cars, and we think you should be too.
The latest generation of the Mazda CX-9 came out in 2016. But, already for 2018, it’s receiving some great updates. These 2018 Mazda CX-9 updates include improved handling, more standard safety features, enhanced comfort for backseat passengers, and more.
To improve the Mazda CX-9’s handling, it now comes standard with G-Vectoring Control. This system puts more weight on the front wheels to reduce engine torque. This makes the steering tighter and gives more control to the driver.
Another update this year is the addition of standard Smart City Brake Support. This automated braking system works at speed under 19 mph and will automatically apply the brakes if it detects a potential collision. Additional standard safety features include blind-spot monitoring and rear cross-traffic alert.
With additional insulation this year, the CX-9 offers an even quieter ride than before. Mazda says it has improved the comfort and arrangement of the second and third rows, which will make everyone in the family more relaxed.
To learn more about the 2018 Mazda CX-9, stop by El Dorado Mazda today and take it out for a test drive. Once you experience its thrilling ride and superb standard features, you won’t want to drive anything else.
The Mazda6 sedan is getting a new look, setting new standards for automotive design and engineering. Mazda recently announced that the redesigned Mazda6 sedan will make an appearance at the 2017 LA Auto Show, and it now has sweeping contours, a signature fascia, and a suite of new technologies.
According to Mazda, the Mazda6 is getting a “Mature Elegance” design, which features high-quality interior materials like Japanese Sen Wood and exclusive accents. There’s also a range of updated i-ACTIVSENSE safety systems to give you added protection, while a SKYACTIV-G 2.5T engine will be added for the upcoming model year.
“The Mazda6 is the flagship of Mazda’s passenger car lineup,” stated Mazda in a press release. “The development team’s goal for this round of updates, the third since the model was fully redesigned in 2012, was to enhance the daily lives of people who love cars, incorporating premium details and new engineering concepts and technologies based on Mazda’s human-centered design philosophy.”
Mazda’s goal by 2030 is to rethink mobility via sustainable design efforts, and the latest Mazda6 is part of that process. Improved aerodynamics and lightweight materials help to improve gas mileage, while the SKYACTIV engine technology reduces emissions compared to older generations.
We at El Dorado Mazda can’t wait to see the latest Mazda6 on our dealership lot.
In case you didn’t know, Mazda CX-5 safety features include a range of intelligent upgrades, which is a reason the CX-5 earned a Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS). The Top Safety Pick+ rating is the highest designation a car can receive from the IIHS, and this award is evidence of the impressive safety features possessed by the CX-5.
According to Mazda, the CX-5 has received this award from the IIHS five years in a row. Safety features include Smart City Brake Support, standard LED headlights, and more. In order to receive the IIHS Top Safety Pick+ rating, the CX-5 had to earn a “good” rating in five areas, as well as “advanced” in front crash prevention and “acceptable” or “good” in headlight ratings.
“Our Mazda Proactive Safety Philosophy guides us to develop cars and crossover SUVs that are nimble and direct-feeling to help a driver avoid incidents altogether. Our vehicles are designed and engineered to help protect the driver and passengers if a collision happens,” said Masashi Otsuka, VP of research and development at Mazda North America.
Other new safety features include Mazda Radar Cruise Control to help you maintain a safe following distance, Lane Keep Assist, and Traffic Sign Recognition to ensure you stay alert on the road. To see the range of new safety features on the 2017 Mazda CX-5, visit El Dorado Mazda.