This is a year of change for Mazda. Already known for creating performance-oriented vehicles that find the balance between premium offerings and athletic good looks, this carmaker tends to appeal to younger audiences. Now, it’s looking to broaden its appeal, focusing on consumers who want a taste of luxury in their everyday driver.
According to the new Mazda Chief Marketing Officer Dino Bernacchi, Mazda will now have a clear, unified message that will put the brand directly in the sweet spot between mass-market cars and their luxury counterparts. This Mazda upscale makeover will help cultivate vehicles that offer premium-level interiors and smart technologies without sacrificing affordable prices.
One of the results of this move toward the upscale automotive world is the addition of the “Signature” trim on many Mazda models. This includes the CX-5, CX-9, and Mazda6 sedan. With this Signature trim, you will receive Nappa leather seats, premium wood trim, and all-wheel drive. You will also get an Active Driving Display with Traffic Sign Recognition, Pedestrian Detection, and climate-controlled seating.
With the addition of this new trim – and its focus on being more luxurious – Mazda is hoping to enter into competition with established European and other Japanese luxury brands. El Dorado Mazda is glad to see the appeal of Mazda reaching new buyers.