This is a year of change for Mazda. Already known for creating performance-oriented vehicles that find the balance between premium offerings and athletic good looks, this carmaker tends to appeal to younger audiences. Now, it’s looking to broaden its appeal, focusing on consumers who want a taste of luxury in their everyday driver.
According to the new Mazda Chief Marketing Officer Dino Bernacchi, Mazda will now have a clear, unified message that will put the brand directly in the sweet spot between mass-market cars and their luxury counterparts. This Mazda upscale makeover will help cultivate vehicles that offer premium-level interiors and smart technologies without sacrificing affordable prices.
One of the results of this move toward the upscale automotive world is the addition of the “Signature” trim on many Mazda models. This includes the CX-5, CX-9, and Mazda6 sedan. With this Signature trim, you will receive Nappa leather seats, premium wood trim, and all-wheel drive. You will also get an Active Driving Display with Traffic Sign Recognition, Pedestrian Detection, and climate-controlled seating.
With the addition of this new trim – and its focus on being more luxurious – Mazda is hoping to enter into competition with established European and other Japanese luxury brands. El Dorado Mazda is glad to see the appeal of Mazda reaching new buyers.
Mazda is shaking things up in its SUV and crossover lineup this year, introducing a brand-new model: the Mazda CX-30. The Mazda CX-30 debuted earlier this year at the 2019 Geneva International Motor Show. It highlighted the compact crossover’s roomy interior, sporty styling, and abundance of cargo capacity.
As of now, the CX-30’s United States engine specs haven’t been revealed. The European model, though, will come with two engine options. The first is a 2.0-liter inline-four gasoline-powered option that utilizes a mild hybrid technology to get solid efficiency ratings. A 1.8-liter diesel will also be available, paired to either a six-speed manual or automatic transmission. This model will offer an available all-wheel-drive system.
Mazda designed the CX-30 with versatility and space in mind for busy families. It is taller and more spacious than the CX-3, filling the gap between the CX-3 and CX-5. Along with offering 15.2 cubic feet of rear cargo space, the crossover will boast a sporty design, highlighted by sweeping bodylines and a sloping rear window that is similar to a coupe.
If you’re interested in the Mazda CX-30, contact El Dorado Mazda and we’ll let you know when it’s in stock.
Tablet-like touchscreens have become the norm in most new cars, trucks, and SUVs. They serve several purposes: infotainment system, navigation, rear camera visual, and more. But in a shocking move, Mazda plans to remove touchscreens from its lineup, starting with the 2019 Mazda3.
Contrary to what you might think, the move is not about saving money. In fact, Mazda plans to go back to tactile buttons and dials, which is actually more expensive than touchscreen technology.
So why is Mazda considering this change? It’s all about safety. Mazda did some research to understand how drivers interact with their touchscreens and how much it leads to distraction. Alarmingly, Mazda found that these screens take a lot of our attention because every surface of the screen feels the same, meaning we actually have to look to ensure we are pressing the right buttons. Mazda’s study also notes that drivers can accidentally turn the steering wheel while reaching for the touchscreen.
AAA and the University of Iowa’s Dr. Dan McGehee have also done research into the matter and concluded that using the touchscreen instead of buttons for tasks like adjusting volume and temperature requires more of our attention. Touchscreens also increase strain on our eyes, which can be damaging during long trips.
El Dorado Mazda is glad that Mazda cares about your safety and is dedicated to keeping your eyes on the road.
Mazda unveiled the all-new 2020 CX-30 compact crossover at the 2019 Geneva Motor Show. The New CX-30 slots between the CX-3 and CX-5 and makes one thing certain: Mazda doesn’t intend to slow down any time soon. Featuring signature clean styling, an inspiring driving experience, and refined and well-equipped interior, the 2020 CX-30 is destined to be a popular new compact crossover.
As one would expect from the brand, the Mazda CX-30 design captures a sense of dynamic motion and confidence with flowing body lines and a clean, minimalist profile. A wide front grille and a low, solid stance add dramatic touches, while sleek headlamps and sloping roof will garner plenty of envious glances on the road.
Under the Hood
While we will have to wait for some specifics, we do know that the new CX-30 will come equipped with a potent 2.0-liter four-cylinder engine coupled to a six-speed automatic transmission with available all-wheel drive. A mild-hybrid system will boost efficiency.
The all-new CX-30 will seat five passengers in a surprisingly spacious cabin. Standard tech will include a new 8.8-inch touchscreen infotainment display and a rotary controller used to access an intuitive connectivity system.
When Mazda releases the 2020 CX-30, we will have it here at El Dorado Mazda, along with our other award-winning Mazda models. Contact us if you want to be alerted when it’s in stock.
With its attention to detail, sculpted styling, and innovative technology, Mazda’s lineup demonstrates the makings of a new luxury brand. Most drivers tend to compare Mazda vehicles to other Japanese marques, like Nissan, Toyota, and Honda; however, once they test drive Mazda models and their rivals, it’s clear that Mazda outpaces both its direct competitors and most premium brands.
With each new vehicle, Mazda’s designers and engineers up the ante. Although the Mazda CX-5 competes with the Toyota RAV4 and Honda CR-V, the Mazda team designed a vehicle that could take on luxury crossovers, too. While priced comparably to Honda, Toyota, and Nissan, the CX-5 includes features often found in luxury models. With its exciting driving dynamics, handcrafted details, and SKYACTIV® TECHNOLOGY, the Mazda CX-5 can challenge the Audi Q3 and Lexus NX.
Mazda also has one signature model that’s unmatched by both luxury and mass-market competitors: the MX-5 Miata roadster. Now in its fourth generation, the Mazda MX-5 Miata raises the bar for class, design, and driving experience. Most competitors don’t offer a roadster, and those that do can’t match Mazda’s pricing or style.
Experience Mazda’s commitment to quality at El Dorado Mazda.
Ever since its release in the 2013 model year, the Mazda CX-5 has captured the hearts of drivers and industry experts alike. Innovative from the start, the CX-5 was Mazda’s first vehicle to display the brand’s KODO: Soul of Motion design and offer the full set of SKYACTIV® technologies.
The CX-5 entered its second generation for the 2017 model year, “adding a quieter, more refined interior, sharp new exterior, and retaining its fun factor,” Motor Trend noted.
For the 2019 model year, the crossover boasts the powerful new SKYACTIV®-G 2.5-liter Dynamic Pressure Turbo engine with Variable Valve Timing. All the while, the CX-5 continues to charm drivers as, according to Motor Trend, the “most stylish crossover in its class.”
Tech features on 2019 Mazda CX-5 include smart all-wheel drive, along with a wealth of comfort, convenience, and connectivity features. It also offers a comprehensive suite of i-ACTIVESENSE® safety tools, including Blind Spot Monitoring, Advanced Smart City Brake Support with Pedestrian Detection, and Mazda Radar Cruise Control with Stop & Go.
With the 2019 Mazda CX-5, it’s easy to see why a legion of drivers have made the jump to Mazda and haven’t looked back. Come see why you should make the switch when you check out our lineup at El Dorado Mazda.
Mazda is once again bringing innovation to the auto industry with its advanced engineering. This past December at the Los Angeles Auto Show, the automaker announced a new SKYACTIV®-X engine, debuting in the 2019 Mazda3. With the 2019 Mazda3, the automaker elevates its compact car with a premium interior and stellar new engine.
Mazda’s new SKYACTIV®-X engine an all-new type of engine. Although many Mazda fans are waiting on a rotary engine, this motor isn’t a rotary; instead, the SKYACTIV®-X employs Homogenous Charge Combustion Ignition technology. Its design is based on a diesel engine, in which compressed fuel ignites concurrently instead of spreading from a local spark. While this is difficult to achieve with a gas engine, Mazda developed a system that uses a small spark and generates extra pressure to produce power without sacrificing efficiency.
Mazda supercharged the engine for greater efficiency and integrated it with a mild-hybrid system, giving a bump to the acceleration and making the vehicle more responsive than before. As a result of this fine-tuning, the new SKYACTIV®-X engine is approximately 20 percent more efficient when compared to its conventional gas engines.
Feel the power and performance for yourself when you check out the 2019 Mazda3 at El Dorado Mazda.
The brand new 2019 Mazda CX-5 Signature trim debuted last month at the 2018 Seattle Auto Show, which ran from Nov. 9-12. The Signature trim is now the range-topping trim for Mazda’s best-selling vehicle, the CX-5 crossover.
The CX-5 Signature is powered by a turbocharged SKYACTIV-2.5T engine with G-Vectoring Control Plus. This engine also powers the larger CX-9 crossover and the Mazda6 sedan. The powertrain perfectly balances power and efficiency for the 2019 CX-5 Signature.
The 2019 Mazda CX-5 Signature is all about modern luxury. Premium materials include genuine layered wood trim and Caturra Brown Nappa leather. Tech is highly advanced in the Signature trim, including standard Apple CarPlay™ and Android Auto™ smartphone integration and a Bose® 10-speaker premium sound system. The Signature interior also includes heated and ventilated front seats, a heated steering wheel, heated rear seats, and a 360-degree View Monitor that includes front and rear parking sensors.
Other trims in the 2019 Mazda CX-5 lineup include Sport, Touring, and Grand Touring. The Mazda CX-5 originally debuted in 2012; since its debut, Mazda has sold more than 2 million models worldwide.
The new 2019 Mazda CX-5, including the Signature trim level, is now available at El Dorado Mazda.
Last month on Nov. 16, Mazda and Toyota turned the first shovel of dirt on the future Mazda Toyota plant in Huntsville, Alabama. The plant will be jointly owned and operated by the two automotive giants and is expected to be operational by 2021.
The new plant represents a $1.6 billion joint investment and, at peak capacity, will be able to create 300,000 vehicles a year. Mazda Toyota Manufacturing, U.S.A., Inc., as the plant will be named, will create 40,000 jobs in the Huntsville area.
Toyota will use the plant to manufacture the new 2020 Corolla, which was unveiled last month in California. Mazda will use the plant to manufacture a crossover model that it has yet to unveil.
“We are proud to be here with Toyota, with whom we share the bond of pride in manufacturing,” remarked Kiyotaka Shobuda, Mazda’s senior managing executive officer. “We are proud to be breaking ground on a new ‘home’ here in Huntsville – a city that believes in the possibilities of technology and manufacturing, and has striven to realize mankind’s greatest dream.”
The joint plant will allow the two automakers to be more agile and should be a competitive advantage for both Mazda and Toyota. Here at El Dorado Mazda, we’re excited to see what’s to come for the Mazda brand!
The Mazda MX-5 Miata comes with some exciting updates, including a tuned powertrain and a new soft-top option. For those looking for the ideal roadster, the Miata might be the right answer. The latest powertrain adds an impressive 26 horsepower and 3 lb-ft of torque, while the refined exterior is bound to set you apart on the road.
According to Mazda, the Mazda MX-5 updates will include a “SKYACTIV®-G 2.0-liter engine that’s been specially tuned for the latest model year. There will also be an available brown soft top on the Grand Touring models, while a new aluminum steering column will reduce weight and improve speed. There’s also a standard rearview camera now — which is great for parallel parking — as well as available safety systems like Traffic Sign Recognition.
“The feeling you get on the open road in a lightweight roadster is unmatched. To build upon that feeling, Mazda’s engineers have enriched the 2019 MX-5 Miata’s “SKYACTIV®-G 2.0-liter engine to boast 17 percent more power and greater fuel-efficiency than last year’s model,” reads the Mazda press release.
For those looking for a little added power, you can also find a SKYACTIV®-MT system with Brembo brakes, alloy wheels, a rear bumper skirt, and more.